Wednesday, October 28, 2009

Evening Bag: Deon

DeonA beautiful smooth satin fabric, with the elegant 'diamond' flower as the centre of attraction. Comes with a short chain.

Size: 20cm x 14cm x 4cm.
Materials: Satin, crystals
Available colours: Champagne, Purple and Black
Price: $39
Our bestseller - Champagne Deon is back!

Saturday, August 29, 2009

Wedding Shoe Trivia - Part 2: 'SHOwErs' of blessings

In Anglo Saxon times, the groom would symbolically tap the bride's forehead with the heel of the bride's shoe to show his authority over her. The brides tossed one of her shoes rather than bouquets to bridesmaids who hoped to be the next to marry.

According to an alternative Turkish wedding culture, all the bride's single girlfriends will sign the soles of her wedding shoes. It is said that the person whose name fades the most after the shoes have made their way down the aisle and seen their time on the dance floor will be the next to get married.

During Tudor times, guests would throw shoes at the newlywed couple. O-U-C-H! If they or their carriage were hit, it meant good luck was bestowed upon them!The tradition of tying shoes to the back of the couple's car. Now, thankfully, folks just tie shoes to the new couple's car.

Aren't we glad that some customs evolved with time. :)

Less well known is for the bride's father to give the groom a pair of the bride's shoes to symbolise the passing of responsibility for the daughter to her new husband.


Wednesday, August 26, 2009

A Magical Garden Wedding Show 2009 @ Gardenasia, 5 September 2009

First ever Singapore Countryside Wedding Concept! Come down to Gardenasia and experience on evening of Wedding Workshops, Fashion Show, Magical Light Show, Sampling of holistic food, Exhibition of wedding services and Gardenasia's specialty cuisine & various outdoor themes.
Venue: Gardenasia, 240 Neo Tiew Crescent*
Date & Time: 5th September 2009, 4pm - 8pm.
Admission: Register early at $20 per couple.
Ticket sales on the day is $30 per couple.
Contact: 6779 6058
Transportation from Kranji MRT provided
4.00 - 4.3opm - Registration.
4.30 - 5.30pm - Workshops by Wedding Professionals.
5.30 - 6.30pm - Guided tour in groups around Gardenasia
Free n Easy at Exhibition area.
6.30 - 7.00pm - Fashion Parade by Martini G. featuring garden wedding gowns.
7.00 - 8.00pm - Dinner & Music Performance by Wedding Harmony.
(Workshops and programme are subject to change)

Thursday, August 13, 2009

Brides & Beauty 2009

We will be participating in the Brides & Beauty 2009 Exhibition 14-16 August 2009.

Venue: Suntec Exhibition Hall 404
Booth: K03

We're offering 10% off all evening bags.

See you there!

Saturday, August 1, 2009

Wedding Shoe Ritual - Part 1: And silver sixpence in your shoe (Part 1)

There're many interesting rituals regarding wedding shoes.

Have you heard of the verse "something old, something new"?

The full text of the verse goes like this:
Something old, something new,
Something borrowed, something blue,
And silver sixpence in your shoe.

Try tucking some coins in your wedding shoe, it is believed to bring you wealth in your married life and protection against wants.
(Source: Olmert, Michael (1996). Milton's Teeth and Ovid's Umbrella: Curiouser & Curiouser Adventures in History, p.155. Simon & Schuster, New York)

The old Swedish custom carry this further. The bride will place one silver coins in her left shoe from her father, and one gold coin in her right from her mother to ensure that she will never go without. (Source:

Watch this space... we'll bring you more interesting wedding shoe rituals...

Friday, July 31, 2009


From Cherielyn Leong of Singapore, Owner of Silver Belle email dated 30 May 2010

I had a great experience working with Sinderella getting my wedding shoes ready! First of all, they have a sizeable variety to suit every style and dress.

Secondly, the good people at Sinderella were ever helpful and helped me find a pair that fitted perfectly and I could walk comfortably in them for my solemnization party. How amazing is that! Am very grateful.. Thank you Sinderella!


From Ms Elaine Holdbrook, UK , owner of white Sophie email on 5 May 2010

I received a Surprise today in the post, my shoes have just arrived,
Thank you very much. They are very beautiful, Thank you for all your


From Ms Janice Beringuel, United States, owner of ivory Sophie (customised 2.5") email on 5 May 2010

I received the shoes today and I have to say, THE SHOES ARE FABULOUS!!!!!!
Thank you very much for your kind service and I will definitely tell others
about your shoes. Have a wonderful day.


From Ms Carter Kerner, Australia, owner of ivory sophie (customised 4"), testimonial submitted via email on 30 July 09,

My custom 4in heel Ivory Sophia bridal shoes are absolutely stunning. Not only that, but the lace is a perfect match to my wedding gown! The shoes are perfect beautiful and not only that, but are surprisingly comfortable to wear. Thank you so much, I am very happy with my purchase.


From Ms Safazilah, owner of ivory sophie, testimonial submitted via website on 13 July,

I have just collected my wedding shoe (sophie -ivory) yesterday - 12/07/09 and I must say it is LOVELY!!~

Cant wait to wear it on my BIG DAY though!!!...(",)

I would like to take this opportunity to comment on the good service rendered by your staff, Mr Zaini and also to compliment him for his patience to answer my queries without hesitation and the extra mile to provide me an excellent service!!

I will definitely recommend Sinderella to my family & friends....

Once again thank you so very much.....


From Iris, owner of Ashley, email dated 18 June 09 (click on the image to enlarge),

I would like to take this opportunity to thank Doris for her excellent service and I would also like to compliment her for her good patience and the extra mile to provide me an excellent service! I must said : I am really impressed.

I was frantically looking for a pair of nice wedding shoes for my ROM which is 4 days away. I went around the shopping malls in Orchard but could not find any so I decided to surf the internet to try my luck. As I was browsing through the internet, I came across Sinderella website. I went to take a look at the shoes gallery and saw 2 pairs of shoes that I really like to match my ROM dress.

Without hesitation, I decided to call Doris & make an appointment to see her. Doris was very patient and waited for me to finish my job (it was about 2130) in order to pop by her shop to try the shoes. I really appreciated! When I reached the place, I was in dilemma again because one pair really goes well with my gown but my preference was the silver pair which I really fell in love when I saw it..the feeling was liked love at 1st sight.

I could not make up my mind which one to choose so Doris made an extra mile (which I really appreciate) by offering to pop by with me to the bridal shop to try the 2 selected shoes with my ROM dress. After trying on the 2 pairs, I finally managed to buy the pair that I loved most which was the silver pair. I was really happy :)

I really appreciated Doris efforts as she travelled down to clients' place to help them knowing the fact that most of the brides will be very busy during the period of time to prepare for their wedding. I must say it is really not easy to find these good service from anyone else. Doris, I really appreciate a lot for your patience and effort.

I have made the right choice to choose Sinderella as my Bridal shoes. I will definitely recommend Sinderella to my friends. Thank you very much.


From Allison, France, owner of 4" Ashley, email dated 15 May 09,

Just wanna drop a quick line to inform you that I collected my shoes yesterday. They are awesome! Just a little bit (0.5cm?) big, but that's not a big deal. I won't feel too tight!

I also had the surprise to discover 2 alternative buckles, which is great so I can re-use them later. Again, merci beaucoup!

It was a real pleasure dealing with you and I will definitely recommend your boutique to all my friends!


From Jacqueline, Malaysia, owner of white Sophie, email dated 11 May,

I just finished cleaning the shoes from dust after the pre-wedding photo shoot taking place yesterday in KL! Now they looked as pretty as when I received them :)

... I was very fortunate to get to know Sinderella bridal shoes (via the Malaysia Brides forum).I hope you guys continue with the good works and surprise all the BTBs!


email dated 7 May 2009

I was so excited and went to open the package delivered straight away once stepping in my home back from office.

It is a lovely pair and they match so well with my white lacey dress.

Thanks for arranging this and your super fast action, there isn't any birthday present better than this.


From QX, owner of 2" Silver Belle, dated 31 April 2009

"...I've just collected the shoes. Its lovely and fit really well. I really wanna say a big thank you to you for taking the trouble to meet me..."


From Faith, owner of Ivory Jodie, sms dated 9 March 2009

"Thanks much, have recommended you ladies to my friends, you've been great!"


From Sabrina, owner of Silver Belle, sms dated 22 February 2009

"That shoes I bought from you is so nice. All my friends comment about it"


From Connie, owner of white Jodie, email dated 4 Feb 2009:

"I found sinderella when I did a search online for wedding shoes. It was love at first sight when I saw the pictures of those shoes on the sinderella website. I immediately contacted Doris and was pleased to hear a very friendly voice on the phone.

She was very helpful and within the next few days, she came by my office with a wide array of shoes and handbags for me to choose from. I did not take long to choose my ideal pair of shoes which was the Jodie design. Unfortunately, the size was a little too small. Doris then assured me that she would pass me the right size shoes before my photoshoot.

She was also nice enough to pass me a copy of the wedding songs/music she used for her own wedding when she realised that I brought forward my wedding (she was concerned that I would not have enough time to plan things like songs etc).

All in all, I find Doris' service very professional. She is a very nice and friendly girl who goes her way out to make her customers happy."

Thank you, Connie. Its our pleasure. Enjoy your photoshoot and most importantly have fun on your wedding day! Best wishes!:)


Wednesday, July 29, 2009

The Regent Singapore Wedding Workshop

We just participated in The Regent Singapore Wedding Workshop last Sunday, together with some of our fellow residents at The Wedding Mansion . We launched some of the latest designs during the workshop.

Details on Jodie



Thursday, July 23, 2009

Bridal shoes - Mia - NEW! (Pre-order)

Mia - You can never go wrong with this pair of comfortable practical round head classic pump.

Take your pick!

Heel Height: 1", 1.5", 2", 2.5", 3", 3.5", 4"Colour: Ivory, White

Wednesday, July 22, 2009

Bridal shoes - Vera - NEW!

Elegant and glamourous Vera features a stunning diamonte embellished criss-cross with a diamonte buckle to add the finishing touch.

Heel height: 3"
Colour: White

Bridal shoes - Julia - NEW!

Julia - a pair of gorgeous pump with lustrous satin upper and rhinestone embellished strap. This pair of comfortable 3" pump will keep you on your feet all evening.

Heel Height: 3"
Colour: White

Latest Promotion!

Hurry, while stock last

Friday, June 26, 2009

Evening bag - Olivia - NEW!


Make a statement with this satin evening bag with an oversized gorgeous rose.
Comes with both long and short chain.

Material: Satin
Size: 22cm x 11cm x 4.5cm
Available colours: Silver, Black and Ivory
Price: $49

Thursday, April 9, 2009

Bling bling!!!

We have just launched our gorgeous bling bling open toe collections!!

Please scroll down and take a look or click on the New Arrivals tag to view them.

If you'd like to have the design customised to a different height or colour, pl email us at for a quote, pl state the design, preferred colour and heel height. The waiting time for customisation is 4 weeks.

Happy Shopping!

Bridal / Evening Sandal: Tiffani

A gorgeous pair of slip on sandal that will turn you into the centre of attraction! Wear it and watch how the strings of diamentes dances with the rythem. Perfect for ROM dress, cocktail dress, evening gown, bridal gown. A versatile design that can never go wrong.
3" heel

Available in silver colour.
Price: $159

Click here to purchase.

Wednesday, April 8, 2009

Bridal / evening sandal: Chloe

Chloe is our classic open toe version of our signature Belle. Chic and sophisticated, a simple crystal embellishment adorned on a satin bow is all it need to complete the look.
3" heel

Available in white and champagne
Price: $119

White Chloe - Click here to purchase
Champagne Chloe - Click here to purchase

White Chloe

Champagne Chloe

Bridal Sandal: Kate

A simple yet classic design with a diamente encrusted strap that crossed at the side. The matching ribbon anklet adds glamour to its overall appeal.
3" heel

Available in White and Ivory
Price: $119

White Kate - Click here to purchase
Ivory Kate - Click here to purchase

Ivory Kate

Bridal shoe: Emma

Emma is a classic ivory peep toe decorated with a pearl embellishment. We guarantee extreme comfort in this 2" heel!
2" heel

Available in Ivory
Price: $99

Click here to purchase


Bridal / evening sandal: Vanessa

This design is named Vanessa for a beautiful reason - Vanessa means a genus of brush-footed butterflies.

Simple strappy sandal adorned with a butterfly shaped crystal embellishment with a matching playful ribbon anklet. A popular choice with our oversea clients.
3" heel

Available in Champagne
Price: $129

Click here to purchase


Bridal / evening sandal: Hannah

The most luxurious pair of T strap sandal that you can own. Perfectly designed for long or short ROM dress, bridal gown, evening gown and any casual or formal event. A perfect excuse to show off your immaculately painted toenails. Superbly comfortable in 3" heels.
3" heel

Available in Silver
Price: $129

Click here to purchase


Bridal / evening sandal: Ashley

An elegant open toe sandal with wavy criss-cross straps encrusted with diamentes and a pretty matching ribbon anklet.

Available in Silver
Price: $149

Click here to purchase


Bridal shoe: Stella

Sweet Stella has little crystals to embellish the edge of her vamp. The focus point of this design is the bling bling anklet. Very pretty!
3" heel

Available in Ivory colour
Price: $99

Click here to purchase


Monday, April 6, 2009

Wedding Diary Asia - Pictures!

Thank you for your overwhelming support during the Wedding Diary Asia Show! :)Here're some pictures taken during the Fair.


Our humble 'Cinderella' gazebo.

Catch a glimpse of the new designs launched during the Fair!

Model is wearing Ivory Kate - taken at the backstage

Introducing - Claire! - taken at the backstage

Our best seller -Silver Belle - matches very well with short dress too!

Champagne Belle on the runway!

Sunday, March 29, 2009

The Wedding Diary Asia - Update

During the Wedding Diary Asia exhibition, we met a few loving moms who'd like to order our bridal shoes for their daughters who were currently based abroad. A very touching gesture to me.

This is the kind of bonding that is unique to mother-daughter relationship. We knew each others' sizes, tastes and styles and some of us may even share our wardrobe of shoes and clothes. But the moms will probably be more familiar with the daughters' than vice versa.

I may also do the same for my lil' darling when she get married. But that will be many many years down the road. :)

On a serperate note, our official Sinderella website is ready! You're most welcome to visit us at Our new bling bling gang of Chloe, Vanessa, Tiffani, Hannah etc., which is a hit at the exhibition, has yet to be made their appearance online. Please bear with us for a while ok? We need time to sort out the available stock and sizes after the exhibition.

In the mean time, you can purchase items from either here or the webby. Feel free to email us at for any enquiries.


Friday, March 27, 2009

The Wedding Diary Asia - Reporting Live from Suntec!

Reporting live from Suntec Conention Centre, Exhibition Hall 404 Booth 606!

Catch our shoes during the Bridal Couture Designer's Showcase tomorrow and on Sunday. Our shoes will be featured with bridal gowns from Anaarkali & Kuchh, Lucy P, Martini G, Feline Bridal and B2B Fashion, from 3-5pm.

Just to share with you some of the most popular designs with the gown designers, they are Belle, Lisa, Chloe and Stella (Chloe and Stella are our new designs that are not available online yet).

Enjoy 10% off all our products during the Fair (till Sunday). See you!

Saturday, March 21, 2009

Wine-bottle Label

Isn't this lovely?

The best part is it can double up as a table no. display in a wedding banquet.

Darcy Miller, the editorial director of Martha Stewart Weddings, shows us how to make wine-bottle labels, a very popular trend in weddings.

Tools and Materials
1.Design and print wine bottle label (approximately 2 3/4" wide by 5 3/4" high)
2.Remove label of wine bottle; soak in warm water, scrape with razor blade, and clean up with Goo Gone.
3.Print template on heavyweight paper.
4.Cut out on the outside of the black line.
5.Run through Xyron machine with permanent adhesive cartridge and stick to bottle or use double-sided tape and attach to bottle.


Tuesday, March 17, 2009

The Wedding Diary Asia

We'll be participating in The Wedding Diary Asia Exhibition, Suntec Convention. At the same time, we'll be launching our new range of gorgeous bridal shoes (more bling bling designs, as requested).

Date: 27-29 March 2009, 10.30am-9pm
Venue: Suntec Exhbition Hall 404
Booth: 606

If you wish to arrange for a fitting session at the exhibition, do let us know in advance the date/time as well as the preferred design and size so that we can reserve it for you.

Oh yes, we'll be offering some discount off the shoes and bags purchased during the exhibition.

Make a date with us, see you there! :)

p/s: pl note that we can only accept Cash during the Fair.

Sunday, March 15, 2009

White wedding: Choosing the right shade of white

White is the traditional color of bridal dress in both western (European) and Japanese weddings. The ancient Greek started the tradition of white at wedding, which they saw as the bridal symbol of joy and celebration (1). In Japan, the bride wears a pure white kimono known as shiromuku which symbolizes purity as well as a new beginning as the bride is reborn a member of her husband's family (2).
Anne of Brittany wore a white wedding dress or her marriage to Louis XII of France in 1499. But up until the late 19th century, brides wore just about any color for their wedding gown (3).

In 1840, Queen Victoria wore white for her wedding to Prince Albert and started the fashion for wearing white.

Today, a white wedding gown is a MUST have for all weddings. But there are more than 200 shades of white around. How do do pick the right shade of white? Here're some suggestions to help you choose one that complements your skin tone:

For your gown

If you're fair-skinned, look for ivory shades containing yellow undertones.
If you have a pinker complexion, choose creamy undertones.
If you have olive, yellow-based, or dark skin, select champagne or off-white shades.

For your bridal shoes

Ivory dresses tend to go well with gold shades and ivory shoes. You can consider Champagne Belle, Ivory Sophie, Yvette and Jodie.

Truer whites work better with silver tones and of course the white shades. Match it with Silver Belle, White Sophie, Yvette, Jodie and Elsie.



1. Colors for Your Every Mood By Leatrice Eiseman, Robert Hickey

Wednesday, February 18, 2009

Pre-order for Ivory/White Belle - close on 4 March 09

We have been getting a lot of request for Ivory/White Belle. Hence, we're organising a pre-order for Ivory/White Belle.

For the same price of $99, you can customise the heel height and colour for this pre-order item. Available heels are 2 inch, 2.5 inch, 3 inch, 3.5 inch, 4 inch. For 4 inch heels, you can request for 0.5" platform for greater comfort. The colour choices will be ivory or white.

Here's a picture of our Bestseller - Silver Belle. Ivory/White Belle will come with matching pearl strap:

You're most welcome to arrange for a fitting session to try the sizes before you proceed with the order. Please note that we can only offer 3" heel for trying. Pl email us at for more information.

Terms & Conditions:
Payment: Pl pay a deposit of $50, the remaining $49 can be paid upondelivery. Payment can be paid after the trying session.

Closing date for all order: 4 March 2009 11.59pm

Collection/Delivery date: First or second week of April 09

Please email your order to using this format:


Item: Ivory/White Belle pre-order
Your name:
Colour: Please indicate Ivory or White
Size: Please indicate - 34/35/36/37/38/39/40
Heel height: Please indicate - 2 inch/2.5 inch/3 inch/3.5 inch/4 inch
(recommend to come with 0.5" platform)
Price: $99
Remarks: e.g. with 0.5" platform


Please join only when you are comfortable with the above terms and conditions.

Thank you.

Wednesday, February 4, 2009

Evening Bag - Zane - SALE!


Everyone exclaimed: 'This is so CUTE!' when they first saw Zane. Add shine and glamour to your outfit with this trendy and functional pouch.

Size: 8cm x 10cm x 8cm
Material: Aluminium plates
Available in Silver and Black
Now: $29 (Usual price: $39)

Evening bag: Isabel

Satin fabric with elegant pattern, decorated with sparkling synthetic diamante.Comes with both long and short chains.

Size: 23cm x 11cm x 4cm
Materials: Satin, crystals
Available Colours: Black, Red and Silver
Price: $39

Evening Bag - Megan


Rich and bold colours complement its minimalist design. Comes with a long chain but we think it looks great as a clutch!

Material: Crumpled satin
Size: 32cm x 9cm x 6cm
Available colours: Brown and Silver
Price: $39

Evening Bag - Eva

Take a Bow, Eva.
The dainty bow on the front with rows of diamontes adds feminine charm into this classic evening bag. The diamante studded clasp fastener finishes the look. Comes with a short chain.

Size: 25.5cm x 13.5cm x 2.5cm
Materials: Satin, Diamontes
Available colours: Black, Red, Purple